Cufflink Boxes: How to Present Men’s Jewellery as a Gift
Cufflinks are rarely bought by the person who wears them. They cross the counter as Christmas presents, Father’s Day gifts, thank-you gifts for groomsmen, retirement presents or corporate gifts, and the buyer wants to hand them over as they are. When a customer is torn between two similar pairs, the presentation is often what settles it. Packaging does more work...