Category: Sustainability & regulations

From today, every one of our products has its own product declaration and EU declaration of conformity, signed and ready to download as a PDF from its product page. That is 851 references across boxes, cases and bags, each one in the six languages of this website. Why this matters if you sell jewellery Regulation (EU) 2025/40 on packaging and...

More and more jewellery brands want their packaging to tell the same story as their pieces: care, quality and respect. Sustainable jewellery packaging is no longer an extra — it is a brand decision your customers value, and one that, under the new European regulation, is well worth getting right. What is sustainable packaging? It means packaging designed to reduce...

The European Union has adopted a new Packaging and Packaging Waste Regulation (PPWR, Regulation (EU) 2025/40) that replaces the old directive and, being a regulation, applies directly in every member state. For jewellery and costume-jewellery brands, this means reviewing how your packaging is designed and made. Here are the essentials. What is the PPWR and when does it apply? The...

In a world where sustainability has become a priority, packaging is evolving too. More and more jewellery brands are choosing solutions that not only protect and present their products but also respect the environment. In this context, eco-friendly jewellery packaging has established itself as a key trend that blends function, aesthetics and environmental responsibility. What is eco-friendly jewellery packaging? Eco-friendly...