Category: Materials & regulations

From today, every one of our products has its own product declaration and EU declaration of conformity, signed and ready to download as a PDF from its product page. That is 851 references across boxes, cases and bags, each one in the six languages of this website. Why this matters if you sell jewellery Regulation (EU) 2025/40 on packaging and...

More and more jewellery brands want their packaging to tell the same story as their pieces: care, quality and respect. The choice of jewellery packaging materials is no longer an extra — it is a brand decision your customers value, and one that, under the new European regulation, is well worth getting right. What makes a good packaging material? One...

The European Union has adopted a new Packaging and Packaging Waste Regulation (PPWR, Regulation (EU) 2025/40) that replaces the old directive and, being a regulation, applies directly in every member state. For jewellery and costume-jewellery brands, this means reviewing how your packaging is designed and made. Here are the essentials. What is the PPWR and when does it apply? The...

Packaging is evolving, and more and more jewellery brands now choose it as carefully as the pieces it holds: it has to protect, present and speak for the brand. In this context, the choice of jewellery box materials has established itself as a key trend that blends function, aesthetics and brand image. What to look for in a jewellery box...